This highly passive digital content business has been thriving since 2014 in the home improvement & DIY niche. The WordPress site provides homeowners with practical project guides, decorating ideas, and DIY tips—all monetized through display ads, affiliate marketing, and digital products.

The business benefits from:
✅ An authoritative domain with a strong backlink profile 📈
✅ Consistent organic social traffic, primarily from Pinterest 📌
✅ Minimal owner involvement (~2 hours per week), with 4 contractors handling content creation (4-5 articles/month)

🔑 Business Details

• 📅 Established: July 1, 2014 (10 years, 8 months old)
• 🌍 Customer Markets: United States 🇺🇸, Canada 🇨🇦, United Kingdom 🇬🇧
• 💰 Revenue Streams:
  ✅ Display Advertising (Mediavine)
  ✅ Affiliate Marketing
  ✅ Digital Product Sales
• 📌 Social Media Traffic: Strong Pinterest presence
• 🕒 Owner Involvement: ~2 hours per week

📦 Assets Included in the Sale

✅ Primary domain & all site content/files 🌐
✅ Email list 📩
✅ 301 redirect domains
✅ Shopify account
✅ Social media accounts 📌📱
✅ Digital products

🚀 Growth Opportunities

• 📚 Expand content in specific high-potential subtopics (details available from Seller)
• 💰 Increase affiliate marketing & sponsored post revenue through social media outreach
• 🛍️ Partner with eCommerce brands in the home & DIY niche

⚠️ Potential Risks

• 🔍 Google or Pinterest algorithm changes may impact traffic & rankings
• 📉 Advertiser changes can affect earnings per click (EPC)

🛠 Work & Skills Required

• 🔍 Keyword & topic research
• 📝 Managing contractors & reviewing content
• 📊 Analyzing site performance & setting strategy

🤝 Seller Support

The Seller is offering up to 30 days of email & phone support 📧📞 to ensure a smooth transition.

💡 Reason for Sale

The Seller is looking to exit due to a change in life circumstances.

📜 Additional Information

• ⏳ Work Required Per Week: ~2 hours
• 🌐 Domain Type: .com
• 📍 Country of Business Registration: United States

💡 Note: Mediavine requires a minimum of 50,000 sessions per month for approval. If a Buyer’s application is not accepted during migration, they can either switch to another ad network or reverse the deal.

👉 Looking for a passive, established online business? Let’s chat! 💬