Overview
This is a content-driven display advertising business launched in January 2021, operating in the ever-popular home improvement and décor niche. Built on WordPress, the site features unique reviews on paint colors, home renovation tips, color palettes, home staging ideas, décor trends, and expert designer insights—appealing to a broad audience of homeowners, renovators, and interior design enthusiasts.

🧠 Traffic & Marketing

The site receives consistent traffic, with 80% driven organically via social media, particularly a well-performing Pinterest account. The remaining traffic comes from direct visits and organic search. No single article generates more than 4% of total historical traffic, ensuring a diversified and stable content portfolio.

Recent gains in keyword rankings highlight opportunities for future SEO growth, making this a strong acquisition for anyone interested in expanding a passive content business.

💰 Monetization

Revenue is generated exclusively through Mediavine, a premium ad network.
⚠️ Please note: Mediavine requires 50,000 sessions per month. If a Buyer’s application is not approved during transfer, the Buyer may opt to use another ad network or reverse the deal.

🧰 Operations & Workload

This business is designed for minimal maintenance, with the seller spending just ~2 hours per week creating content. A custom-built wireframe and content template system streamlines article creation and automates much of the Pinterest scheduling process.

📦 Assets Included in Sale

• Primary domain and all website content/files
• Social media accounts (including Pinterest)
• Email list
• Custom-built content wireframe/templates

📈 Growth Opportunities

• Expand organic search visibility with ongoing SEO
• Add affiliate marketing or digital products to diversify income
• Grow the email list for remarketing or newsletter sponsorships
• Continue scaling Pinterest traffic with viral pin strategies
• Collaborate with brands or offer guest posting placements

⚠️ Risks

• Changes to Pinterest’s algorithm or popularity could impact traffic
• Ad platform policy or rate changes may affect EPC and revenue

🧑‍💻 Skills Needed

• Basic content and keyword research
• Creating and scheduling Pinterest pins (mostly automated)
• Familiarity with WordPress and content formatting

🤝 Seller Support

The current owner is offering up to 1 year of support via email and/or scheduled calls to ensure a smooth handoff and successful transition.

📅 Key Business Details

• Established: January 1, 2021
• Platform: WordPress
• Work Required: Approx. 2 hours/week
• Monetization: Mediavine
• PBN: None
• Domain Type: .com
• Reason for Sale: Seller is pursuing other opportunities

Want a hands-off business with strong fundamentals, stable passive income, and room to grow? This home décor content site is perfectly positioned for both new and experienced digital entrepreneurs.